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The Capitalism Escape Room:
ESCAPE CHRISTMAS
Santa’s been replaced!
A.I. runs Christmas now
Can you restore humanity before the system deletes joy forever?
December 2025
R&D
to
World

From R&D to the Real World: Testing the concept live
We translated R&D into a public pop-up at SPARKS,
Bristol.
■ Escape Christmas - an AI-themed immersive
experience responding to growing unease about
automation and the loss of human agency.
■ Set in an industrial warehouse, players went
undercover to infiltrate the system.
■ They had 60 mins to reprogramme the ALEXMAS AI
with human values.

Photography by Dave Shuttleworth
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170 people escaped in 3 weeks!

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